SEO is important for generating more traffic to a website. Part of SEO is making sure ads and keywords match the content users find on the website and that the site is easy to navigate. It’s also important to have landing pages that load quickly and keep a users interest. There are some more complicated coding practices too which is still a little above my head but involves making it easier for search programs to access and read a site.

Keywords play a critical role in SEO. The keyword should be in the URL, the title of a page, and in the body text of the page. The website should also be built to be used on mobile devices and easily shared through social media. Something I don’t have but need to create is links to other sites that will lead users to my site. I like the idea of finding another blog that relates to mine and putting a link to that blog on my site. Making it easy for visitors to share what they like from my site with others through social media is another way to create inbound links. I especially like the ideas that involve helping other business people and sharing the good I find on other websites.