Now that I’ve learned how to set up an advertising campaign it’s time to see if it will increase traffic to my website and if the users will take the desired action of clicking on my affiliate links and buying books. This action is called a conversion. I should be able to read the data I receive to determine if my return on investment (ROI) is good. Most likely I will discover which keywords are the best to keep using and which ones I should discontinue. I will also be able to evaluate my text ads for possible changes.

All of this makes sense in theory but actually setting up the conversion tracking is not so easy. In my case, small errors I’ve made while setting up my ad campaign had me overwhelmed and confused. Gratefully, I was blessed to reach an extremely knowledgeable and patient customer service specialist with Google Ads.  My conversion tracking is not working yet so I still need to figure that out, but Paul helped me redo my campaign and it is live. I can already see that only a few of my keywords are getting clicks.

This week has been a mix of opposite feelings about what I’m learning. Honestly, part of me is mentally worn out and ready to be done with this class. I’ve told myself several times that the end is in site. The other part of me is pleased with my website and that I finally got my affiliate links working. I’m also curious to see how the ad campaign performs over the next few weeks. It would be ironic if I became hooked on this business thing and kept it going after the class is over.