Taking what I learned about keywords last week I worked to improve my advertisements this week. There are four important terms to remember when creating a text ad: The ad should be specific, relevant, attractive, and empowering. I like the idea of helping customers make a decision more than trying to push something on them. I think the most empowering ads grab a searchers attention but stay simple. Peer feedback helped me realize I need to be careful that searchers can follow my train of thought.

A couple of other tips I find useful are to capitalize each word in a headline and to create a sense of urgency. Creating urgency took some brainstorming and I asked myself “Why would people need to read children’s book reviews?” My original goal was to give friendly advice which doesn’t have any urgency to it. One thing about childhood that creates urgency is realizing how quickly it passes by and the opportunities to share good things with them is fleeting. This idea gave me the urgency I was looking for.