LDS Media Library

Introduction

The Church of Jesus Christ of Latter-day Saints has  a wonderful media library which is where I found this print.https://www.lds.org/media-library/images/category/pearl-of-great-price-picture-quotes?lang=eng   No credit is given to an individual artist, but this is one in a series of thirteen that use the eternal truths of the Thirteen Articles of Faith. Each print uses the same simple design, including a contrast in typography, to draw attention to the message.

 

 

script

The eye is drawn in by the script typography in the middle of the print which is characterized by the look of handwritten lettering.  It has a large size and heavy weight which boldly states the purpose of the print. It’s just enough to make the reader want to find out what follows in the short paragraph underneath.

 

Sans Serif

The meat of the message is in the clean lines of a sans serif font. Although some sans serifs have a slight thick/thin stress, this particular one is monoweight.  It is easy to read and draws no attention to itself so the mind can focus on the statement being made. It is smaller and lighter than the script font and creates a nice contrast. Appropriate space is given between the message and its reference, which remains in the same simple sans serif.

 

Bonus

The image on the print appears to be in the same sans serif as the second half of the typography. A nice cool color keeps it from dominating the print, but the size and weight aligned with the right edge of the print contrast with the rest of the typography. Its contrasting direction adds a subtle sophistication to the print.

 

Conclusion

The simple beauty of an important truth is powerfully portrayed in the contrasting fonts and type of this print. The typography is used without other images so the mind can focus on the message.